Difficult Done Right.

Own a business that does well by doing good.

CleanStart is a social franchise built on recurring property services contracts with businesses, housing providers, and the public sector. Own a business with a social mission. Territories available across Canada.

Book an intro call Explore the opportunity
2010Founded in Vancouver's Downtown Eastside
16 yearsServing BC's housing and healthcare sector
$634,000+Paid in wages to employees facing barriers to work, 2025
$55,000Initial franchise fee
Why now

The Opportunity

Demand is growing, skilled providers are rare, and buyers increasingly want mission-led vendors. That is the opportunity.

Growing demand

Housing providers, health authorities, and municipalities need more help with complex environments every year. This work cannot be postponed and cannot be automated.

Recurring revenue

B2B and B2G contracts repeat. Predictable work and steady cash flow, not one-off jobs.

An underserved niche

We specialize in the work most companies avoid. Less competition, more loyalty.

Social procurement is rising

Public and institutional buyers increasingly choose mission-led vendors. A certified social enterprise has a real edge in winning this work.

A clear growth path

Three Service Levels

Start simple. Grow into the work with the highest value. Each level builds on the last.

LEVEL 1

Commercial & Janitorial Cleaning

  • Easy to launch
  • Recurring, predictable work
  • Low barrier to entry
LEVEL 2

Advanced Cleaning

  • Higher-value, more complex jobs
  • PPE and safety protocols
  • Stronger margins
LEVEL 3

Extreme Cleaning & Hoarding

  • The most difficult jobs
  • Specialized, compassionate teams
  • High-value work few can do

The Welcome Home Program

Cleaning, waste removal, and home-readiness services for people returning home from hospital. Proven with long-term health-authority contracts, built to replicate in new regions, and deliverable before you invest in trucks or major equipment.

Junk Removal & Pest Control

The services that complete the offering: dedicated fleet, specialized tools, structured training, and provincially licensed pest control. Owning your own vehicles is a real edge, especially in hoarded units.

Dylan Goggs, Founder
From the Founder

From one pickup truck to an award-winning social enterprise.

CleanStart began in March 2010 in Vancouver's Downtown Eastside. We did not start with a grand plan. We started with a simple belief: that the hardest jobs deserve the most care, both for the people we serve and for the people doing the work.

That is why we are franchising. Not just to grow a brand, but to put a proven, contract-backed business model into the hands of mission-aligned owners: nonprofits, social entrepreneurs, and impact-focused individuals who want to build something that matters in their own community.

If that sounds like you, I would love to talk.

Dylan GoggsFounder, Board Chair, CleanStart Franchising Inc.
The Partnership

Two organizations. One model for social franchising.

CleanStart Franchising is a partnership between two mission-driven organizations: CleanStart, the award-winning social enterprise that built this business on Vancouver's hardest jobs, and Just Like Family Home Care, one of Canada's proven franchise networks with more than 50 locations.

Carla Langhorst is pioneering social franchising in Canada. As CEO of Just Like Family, a certified social enterprise, she has shown that a franchise network can scale nationally while putting people ahead of profits. As Co-CEO of CleanStart Franchising, she brings that hard-won franchising playbook, the systems, the training, and the partner support, to a new generation of mission-aligned owners.

For you as a franchise partner, the combination matters: a purpose that opens doors with clients and communities, and a franchising engine that knows exactly how to help an owner succeed.

Carla LanghorstCo-CEO, CleanStart Franchising Inc. | CEO, Just Like Family Home Care
Carla Langhorst
In partnership with Just Like Family

The Team Behind You

The people who will train, coach, and support you.

Dylan Goggs

Dylan Goggs

Founder, Board Chair
CleanStart Franchising Inc. and CleanStart Vancouver

The purpose. Built CleanStart from one pickup truck into an award-winning social enterprise, and personally coaches every new franchise partner.

Carla Langhorst

Carla Langhorst

Co-CEO, CleanStart Franchising Inc.
CEO, Just Like Family Home Care

The franchise expertise. Leads a national franchise network of more than 50 locations, and brings that playbook to CleanStart partners.

Kurt Johnston

Kurt Johnston

Co-CEO, CleanStart Franchising Inc.
CEO, CleanStart Vancouver

The operations. Leads the flagship Vancouver business day to day and brings field-proven systems and oversight to the network.

Together: purpose, systems, and franchise expertise behind every territory.

Proof and impact

Impact no competitor can copy

$634,000+ Paid in wages to employees facing barriers to work in 2025
Every wage dollar delivers measurable social return.

Trusted by leading partners

Trusted vendor to BC's largest housing and healthcare organizations, including health authorities across the province.

  • Award-winning social enterprise recognized for community contribution
  • Fair wages and supportive employment for people facing barriers to work
  • 16 years serving BC's housing and healthcare sector
  • Long-standing institutional relationships and repeat contract work earned through performance
Buy Social Canada LOCO BC
The investment

Join CleanStart

Low cost to start, with room to scale into additional services. A 6% royalty supports your coaching, systems, and ongoing support. A further 2% goes to the National Marketing Fund, which builds the brand behind every territory.

$55,000Initial franchise fee
6%Royalty
2%National Marketing Fund
How it works

Simple Process

Let's talk

An introductory conversation to explore fit and answer your questions.

Get to know each other

We learn about you, you learn about us, and we review your local market.

Sign and train

Agreement, onboarding, and hands-on training to get you ready.

Launch with support

Open your doors with coaching and 6 months of dedicated support.

The full journey runs through seven supported steps, from intro presentation to board interview to launch. Every step is designed to make sure this is the right fit, for you and for the mission.

Questions, answered plainly

Frequently Asked Questions

How much does it cost to get started?

The initial franchise fee is $55,000, with a 6% royalty and 2% towards the National Marketing Fund. Total start-up costs vary by territory and launch approach, since you can begin with core cleaning services and your own vehicle. The Franchise Disclosure Document sets out full details.

Do I need experience in cleaning or property services?

No. We provide complete onboarding and structured training, and the founder personally coaches new partners through the start-up phase, with CEO-level support in franchise and operational expertise behind him. What matters most is mission alignment, reliability, and a willingness to learn.

What support will I actually get?

Back-office support, tech-stack integration, onboarding across culture, operations, setup, HR, and sales, plus marketing support from SEO to RFP development. After launch you get recurring coaching, a six-month checklist, and first-year back-office assistance.

How is my territory defined?

Territories are available across Canada, province by province. Your territory is defined together during the franchise process based on your region, market, and goals.

How much money can I make?

That depends on your market, your contracts, and the work you put in. What we can show you is how the model builds recurring revenue, as part of the disclosure process.

Why does CleanStart exist as a social enterprise?

Because everyone deserves the chance to work and become financially independent. CleanStart is a for-profit franchise that acts charitable: we use profit and social impact to change lives, and each makes the other stronger.

A brand clients and partners already trust

★★★★★

"Great company, love the social enterprise part of what they do. Feels good to know that your money is actually going towards helping people. They hauled away about a truck load of junk for more than a fair price. Highly recommend CleanStart."

Verified client review

Chosen by housing, community, and health organizations

CleanStart is a trusted services provider to leading housing and community organizations, and health authorities, across BC.

Ready to build something that matters?

1. Book an intro call

A no-pressure conversation about you, your region, and the model.

2. Review the FDD

Request the Franchise Disclosure Document and take your time with it, with your own advisors.

3. Meet the team

Talk with the people who will train, coach, and support you.

Dylan Goggs, Founder, Board Chair, CleanStart Franchising Inc.
dylan@cleanstartbc.ca  |  1-855-297-8278